Case IH Technical Sales Training

This week two members from J Woods sales team attended a Case IH Technical  Sales Training Course in St.Valentin, Austria. Along with many other Case IH dealers from the UK the event provided them all with technical sales knowledge, factory tour, details of product updates that have been introduced recently and also a look at some additional features that will be phased into production over the coming months.

The new purpose built training facility provided an excellent platform for classroom lectures and indoor technical displays as well as the use of the outdoor tractor test loop for all participants to get some hands on experience with most Case IH machines.

For many it was the first opportunity to drive the award winning new Case IH ActiveDrive 8 transmission that has been introduced on the Maxxum range of tractors; this new transmission provides 8 power shift steps in 3 ranges giving a total of 24 forward and 24 reverse gears and is available on Maxxum Multicontroller models. Luxxum, Puma Optum and Farmlift tele-handlers were all featured as there have been some great new features and additional models added including the Puma X and Optum 250 models.

The feed back from both participants was very positive not only with the new Case IH products and features but with the event organisation, location, content and of course excellent hospitality. Our sales team came away feeling very confident that with the Case IH we have a product range that can meet that demands of all farming, amenity, equestrian and non agricultural businesses.

We are now looking forward to the next Case IH training camp event which will be in 2020.

For more information on the full range of Case IH products please click here Case IH website